James Alpha Advisors, (JAA), a mutual fund platform offering investors access to boutique managers and unique strategies, today announced that it has rebranded as Easterly Funds http://www.easterlyfunds.com/ . The rebranding aligns JAA’s identity with that of Easterly http://easterlyam.com/ , with which JAA entered into a strategic partnership in 2020. The rebranding will be effective as of August 23, 2021.
Easterly Funds is known for a suite of eight funds managed by in-house investment teams, as well as external subadvisors, including Orange Investment Advisors, EAB Investment Group and Ranger Global Real Estate Advisors.
“The renaming of James Alpha Advisors as Easterly Funds will clarify who we are and significantly increase awareness of our offering among investors, advisors and consultants, enabling us to benefit from expanded growth opportunities,” said Kevin R. Greene, Chairman of Easterly Funds. “The rebranding, combined with further enhancements we will be announcing in the coming months, will redefine the value we provide while maintaining continuity in our people and our mission.”
Under the partnership, announced in August 2020, Easterly, a multi-affiliate manager, acquired a minority interest in JAA. Easterly has provided JAA with growth capital, strategic business advice, operational support and market distribution to reach new markets.
“The renaming of James Alpha Advisors to Easterly Funds will not affect the firm’s ownership, management, investment objectives or investment strategies,” said Darrell Crate, Chief Executive Officer of James Alpha Advisors. “We will continue to provide an innovative offering of superior-quality, specialty investment solutions for our clientele of sophisticated investors.”
“The rebranding of the Easterly Funds, together with our strategic decision to streamline our funds, will simplify all of our offerings while making it easier for clients to invest with us,” said Michael Collins, Easterly Funds’ Head of Distribution. “Clarity is especially important for our offerings, which includes a range of highly unique, sophisticated products managed by several of the industry’s best investment teams.”
In order to ensure a consistent identity, funds formerly offered under the JAA name also will be renamed as part of this process, as below:
|Current Fund Name||New Fund Name|
|James Alpha Global Real Estate Investments Fund||Easterly Global Real Estate Fund|
|James Alpha Structured Credit Value Fund||Easterly Structured Credit Value Fund|
|James Alpha Managed Risk Domestic Equity Fund||Easterly Hedged Equity Fund|
|James Alpha Total Hedge Portfolio||Easterly Total Hedge Portfolio|
|James Alpha Multi Strategy Alternative||Easterly Multi Strategy Alternative|
|Income Fund||Income Fund|
|James Alpha EHS Fund||Easterly EHS Fund|
|James Alpha Hedged High Income Fund||Easterly Hedged High Income Fund|
|James Alpha Macro Fund||Easterly Global Macro Fund|
Investors with questions about the funds renaming can contact their Easterly Funds representative at email@example.com or 888-814-8180.
About Easterly Funds
Easterly Funds, formerly James Alpha Advisors, is a mutual fund platform offering investors access to boutique managers and unique strategies, with differentiated investment approaches. Easterly Funds’ ambition is to bring innovative, alpha-generating mutual funds to investors, enabling them to better navigate need for income, capital appreciation and risk management to help smooth their investment journey. At the end of July 2021, Easterly Funds had $1.3 billion of assets under management. For more information, please visit Easterly at http://www.easterlyfunds.com/.
Easterly is a multi-affiliate platform of high-performing boutique investment managers. Founded by industry veterans with over 25 years’ experience, Easterly is committed to bringing investors innovative and novel strategies by partnering with quality managers who are craftsman in their respective asset classes and investment processes. Our platform provides boutique firms a partnership that delivers a foundation to scale their business with best-in-class solutions in marketing, sales, technology, operations, human resources, and finance. Through our platform partnerships, we connect investors with a broad set of differentiated investment opportunities. For more information, please visit Easterly at http://easterlyam.com/.